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Our Story

Our History

Our journey began with a simple but powerful vision: to make a real difference in a world where animals, people and the planet as a whole, was suffering due to heavy meat consumption. At the time, vegan products were either far too expensive or highly processed, leaving very few options for people who wanted affordable, healthier, and truly delicious alternatives. Determined to change this, we set out to create plant-based foods that were accessible to everyone without compromising on taste or quality. During the challenging times of COVID, we spent long hours inside the factory with our trusted team, carefully testing every recipe, refining every process, and building everything from the ground up. What started as a mission has now grown into a passionate commitment to crafting wholesome vegan products that are kind to animals, good for people, and better for the planet.

Key Events

mission

To inspire and enable people to experience the benefits of a plant-based diet for their own health, for animal wellbeing, and for our planet.

Vision

To see a healthier, kinder world powered by delicious and accessible plant-based living.

values

The below values form the guiding light for every strategy and decisions we take.

Integrity

Empathy

PASSION

Our Processes

At our factory, we believe food is a beautiful balance of love and science, and we bring both together to craft recipes that are as healthy as they are delicious. Using custom-built and often proprietary equipment, we create products that are minimally processed while still delivering on taste and texture. Every step of our work is guided by strict hygiene and food safety standards, which we uphold with the utmost seriousness to ensure that you enjoy only the highest quality food every single time.

Our Staff

At the heart of our journey is our staff, whom we proudly call our family. They are the true pillars of our company, the ones whose dedication and passion bring our mission and vision to life each day. We deeply value and appreciate the effort, care, and commitment they put into moving the company forward, knowing that every success we achieve is built on their shoulders. By fostering a culture of respect, empathy, and togetherness, we believe our family will continue to grow alongside the company, taking us to even greater heights in the years ahead.